In Demand Lands Gravity Games

Umstead, R. Thomas
July 2002
Multichannel News;7/8/2002, Vol. 23 Issue 27, p10
Reports on the promotional strategy to bring high-profile sports-oriented franchises to pay-per-view by In Demand in the U.S. Distribution of a four-day package of extreme sports competition Gravity Games; Live coverage of the event and presentation of the highlights of previous days; Provision of added exposure for the competitions.


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