TITLE

In Demand Lands Gravity Games

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
July 2002
SOURCE
Multichannel News;7/8/2002, Vol. 23 Issue 27, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the promotional strategy to bring high-profile sports-oriented franchises to pay-per-view by In Demand in the U.S. Distribution of a four-day package of extreme sports competition Gravity Games; Live coverage of the event and presentation of the highlights of previous days; Provision of added exposure for the competitions.
ACCESSION #
6954435

 

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