TITLE

A&E Nets Tracks Digital Preferences

AUTHOR(S)
Hogan, Monica
PUB. DATE
July 2002
SOURCE
Multichannel News;7/8/2002, Vol. 23 Issue 27, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the result of a study on the factors influencing digital-cable viewership retention in the U.S. Creation of more channels for more choices; Provision of clearer pictures; Special promotions offered by operators and the availability of various programming.
ACCESSION #
6954421

 

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