A&E Nets Tracks Digital Preferences

Hogan, Monica
July 2002
Multichannel News;7/8/2002, Vol. 23 Issue 27, p10
Reports the result of a study on the factors influencing digital-cable viewership retention in the U.S. Creation of more channels for more choices; Provision of clearer pictures; Special promotions offered by operators and the availability of various programming.


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