The Department of Synergy

November 2011
Credit Union Journal;11/28/2011, Vol. 15 Issue 46, p23
Trade Publication
The article focuses on the initiative of the Synergy Department at Partners Federal Credit Union (FCU) to promote Best Practice for the growth of the CU. It says that the said effort to synergy pushes everything from member education to new memberships to the inclusion of employees of Walt Disney Co. publications. It states that as part of the initiative, marketing and business development were put into one leader along with the implementation of a conventional account team organization.


Related Articles

  • No Mickey Mouse Challenge.  // Credit Union Journal;5/21/2012, Vol. 16 Issue 21, p11 

    The article reports on the services provided by Partners Federal Credit Union (FCU) to the "Cast Members" of The Walt Disney Co. According to Mike Terzian of Partners FCU, being a credit union for Disney is difficult, but it still a great opportunity. It also mentions that the products and...

  • Member Growth Strategies. Molvig, Dianne // Credit Union Magazine;Jun2011, Vol. 77 Issue 6, p48 

    The article discusses the positive net membership growth of credit union in 2010 in the U.S. Burbank, California-based Partners Federal Credit Union states that it doubles its effort to revolve the company to provide top-quality service based on solid information on members' needs. It outlines...

  • How Partners' 3-Year Plan Has Helped Drive Growth. Passman, Aaron // Credit Union Journal;3/25/2013, Vol. 17 Issue 12, p21 

    The article reports on the three-year plan of the Partners Federal Credit Union (FCU) on its sales and service culture for high gross income. It notes on the importance of average membership years younger than its national average. It mentions that the Partners Credit Union covers studies on...

  • Disney expands in Hawaii.  // Travel Daily;10/17/2013, p2 

    The article reports that the Walt Disney Co. plans to expand its Aulani resort located in Hawaii following the estimated growth from the Australian market, which includes the addition of facilities to its Waikolohe Valley's water play area.

  • Mickey must put his Hong Kong house in order. Ho, Howard; Prieto, Jaime // Media: Asia's Media & Marketing Newspaper;7/30/2009, p18 

    The article reports on the 465 million dollar investment agreement between Walt Disney and Hong Kong Government for the expansion of Hong Kong Disneyland. Accordingly, the said agreement has took for about two years of negotiation and cites that the government has finally agreed for the said...

  • Disney is now "bigger than cruise".  // Travel Daily;6/18/2012, p5 

    The article reports that the growth of Walt Disney Co. has exceeded that of cruise industry's.

  • Opening Doors Is Key, But That Doesn't Mean Turn Key. Birch, Ray // Credit Union Journal;6/20/2011, Vol. 15 Issue 23, p25 

    The article reports on Battelle Memorial Institute Federal Credit Union (BMI FCU), which out from a single sponsorship has expanded its membership that creates a much needed balance, larger growth and longevity.

  • DISNEY TURNS TO STRATEGIC MARKETING FOR THEIR EXPANSION INTO SHANGHAI: A CASE STUDY IN THE DISNEY EFFECT. Marber, Allen; Filippini, Dorina // Marketing Management Association Annual Conference Proceedings;Spring2014, p104 

    Disney is in the process of building its fourth international theme park and the first on the Chinese mainland in Shanghai. This will be the largest park yet undertaken by Disney. They are going all out to reverse the initial setbacks of the last two parks in Paris and Hong Kong. Strategic...

  • DISNEY EXPANDING 'WATCH ABC' APP ACCESS. Gruenwedel, Erik // Home Media Magazine;7/8/2013, Vol. 35 Issue 27, p6 

    The article reports on the coverage expansion for the "Watch ABC" television (TV) application of Walt Disney Co. to include Chicago, San Francisco and Los Angeles in California that can be accessed by users through subscription to Time Warner Cable, Cox or AT&T.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics