TITLE

Consumer design surveys yield mixed results

AUTHOR(S)
Rechtin, Mark
PUB. DATE
June 2002
SOURCE
Automotive News;6/17/2002, Vol. 76 Issue 5987, p4D-LL
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents consumer surveys conducted by U.S. market research companies about Volvo automobile design and construction. Determination of product strategy; Demand of luxury brand car; Specification of pricing on sport-utility car.
ACCESSION #
6949713

 

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