IMRA checks and doublechecks to better serve its members

Verdisco, Bob
July 2002
DSN Retailing Today;7/8/2002, Vol. 41 Issue 13, p14
Trade Publication
Discusses the role of the International Mass Retail Association (IMRA) in the U.S. mass retail industry. Issues discussed during the post-convention exercises of IMRA; Perception of the industry regarding IMRA; Main reason the IMRA continues to deliver outstanding business value to its members.


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