TITLE

World Cup Scores Ad Goals

AUTHOR(S)
Consoli, John
PUB. DATE
June 2002
SOURCE
MediaWeek;6/24/2002, Vol. 12 Issue 25, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the television ratings posted by Univision and ESPN on their coverage of the 2002 World Cup soccer tournament. Statistics of the ratings generated by both networks; Response of advertisers and sponsors on the ratings.
ACCESSION #
6940424

 

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