TITLE

Gender Differences in Attitudes Toward Women as Sales Managers in the People's Republic of China

AUTHOR(S)
Liu, Sandra S.; Comer, Lucette B.; Dubinsky, Alan J.
PUB. DATE
September 2001
SOURCE
Journal of Personal Selling & Sales Management;Fall2001, Vol. 21 Issue 4, p303
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The present study promulgates a research stream in the area of understanding women's position in the management of the Chinese sales force. The study investigates attitudes toward women as sales managers held by Chinese salespeople. Male salespeople consistently rated the female sales managers lower than did female salespeople on three sets of attitude items. This finding indicates the presence of male resistance to women in sales management positions.
ACCESSION #
6933617

 

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