TITLE

GM Certified program turns to lighthearted ads

AUTHOR(S)
Sawyers, Arlena
PUB. DATE
June 2002
SOURCE
Automotive News;6/24/2002, Vol. 76 Issue 5988, pM4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the national advertising campaign of General Motors (GM). Tag lines of GM Certified used-vehicle brand; Provision of cooperative funds on dealers advertising certified inventory; Inclosure of the campaign.
ACCESSION #
6932848

 

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