TITLE

Honda finds success in e-mail campaign

AUTHOR(S)
Cantwell, Julie
PUB. DATE
June 2002
SOURCE
Automotive News;6/24/2002, Vol. 76 Issue 5988, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the success on the electronic mail (e-mail) campaign of Honda Division. Efficacy of the campaign; Target market of the initial e-mail; Goal of the campaign.
ACCESSION #
6932845

 

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