TITLE

Welcome Reception: A Standout in Wireless

AUTHOR(S)
Wasserman, Todd
PUB. DATE
June 2002
SOURCE
Brandweek;6/17/2002, Vol. 43 Issue 24, pS70
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the increased advertising spending of the telecommunications industry in the U.S. in spite of declining telecommunication stocks. Increase in the advertising budget of Verizon Wireless Inc. for 2002; Factors influencing the increase in advertising spending; Strategies used by telecommunication firms to generate subscriber growth; Promotion efforts of Cingular Wireless with its long-distance service; Consumer effort launched by WorldCom Inc. for MCI.
ACCESSION #
6932774

 

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