Be Choosy

Jones, Lucretia DiSanto
July 2002
Advisor Today;Jul2002, Vol. 97 Issue 7, p88
Trade Publication
Discusses the significance of client prospecting to marketing. Difference between prospecting and marketing; Factor to consider before marketing the business and sell products and services; Approach used by Robert Keeling, president of Keeling Financial Strategies in Massachusetts, on prospecting. INSET: KNOW YOUR TARGET MARKET.


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