The Power of the Pyramid

Phillips, John
July 2002
Advisor Today;Jul2002, Vol. 97 Issue 7, p72
Trade Publication
Reports on the advertising campaign launched by the National Association of Insurance & Financial Advisors Positioning Campaign Subcommittee in the U.S. as of July 2002. Concept of the campaign; Reason for the decision to change the illustrated advertising series launched in 2001; Objective of the campaign.


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