TITLE

The Power of the Pyramid

AUTHOR(S)
Phillips, John
PUB. DATE
July 2002
SOURCE
Advisor Today;Jul2002, Vol. 97 Issue 7, p72
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign launched by the National Association of Insurance & Financial Advisors Positioning Campaign Subcommittee in the U.S. as of July 2002. Concept of the campaign; Reason for the decision to change the illustrated advertising series launched in 2001; Objective of the campaign.
ACCESSION #
6929382

 

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