TITLE

Is Your Marketing Plan in Line with Your Career?

AUTHOR(S)
Selzer, John M.; Garrison, Edward K.
PUB. DATE
July 2002
SOURCE
Advisor Today;Jul2002, Vol. 97 Issue 7, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the significance of a comprehensive marketing plan to the financial advisor's longer-term strategy for marketing success. Key factor to career advancement; Principle which can form the basis of a lifetime marketing plan; Way to nurture relationships within the existing client base.
ACCESSION #
6929332

 

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