Readers share thoughts on Winston, lowball ads

July 2002
Furniture/Today;7/1/2002, Vol. 26 Issue 42, p27
Trade Publication
Focuses on the advertising for beddings in the U.S. Sales promotions; Means to advertise the prices of the beddings; Promotion on the benefits of the advertised product.


Related Articles

  • Untitled.  // New Yorker;1/19/1963, Vol. 38 Issue 48, p27 

    A joke about a bed advertisement is presented.

  • Cheeky British ad takes fantasies to new level. Perry, David // Furniture/Today;3/24/2003, Vol. 27 Issue 29, p119 

    Focuses on bedding advertisements that feature naked men in Great Britain. Appeal to consumers' fantasies; Advertisement of The Iron Bed Company.

  • 'Barely' effective ads eye-catching, but why? Perry, David // Furniture/Today;5/20/2002, Vol. 26 Issue 36, p29 

    Comments on bare-chested men in bedding advertisements in the U.S. Complaints of women to the advertisements; Comparison of sexual attraction between genders; Biases of men.

  • Bowling ball bouncing back at Simmons. Perry, David // Furniture/Today;1/23/2006, Vol. 30 Issue 20, p6 

    The article reports that Simmons Bedding Co. is bringing back its signature campaign, which is the bowling ball campaign for its bedding business in the U.S. Though the bowling ball campaign is scheduled to be launched in Las Vegas, Nevada, it will generally be released across the U.S....

  • Sales associates look good in Pocketed Coils. Perry, David // Furniture/Today;12/6/2010, Vol. 35 Issue 14, p24 

    The article reports on the advertising campaign for Simmons Bedding Co.'s Pocketed Coils in which sales associates including George Vivanco, Carlos Martin, and Mike Lankes.

  • Survey reveals how stores advertise their bedding.  // Furniture/Today;5/7/2012, Vol. 36 Issue 34, p47 

    The article offers information on the "Furniture/Today" survey which reveals that bedding brands are a staple of advertising campaigns.

  • Ad brings sniping among big 3 to surface. Thomas, Larry // Furniture/Today;07/31/2000, Vol. 24 Issue 46, p43 

    Focuses on the competitive sniping among Sealy, Serta, and Simmons, the three leading bedding producers in the United States. Publication of a full-page Simmon advertisement complaining on the negative campaigns of its competitors; Criticisms of Simmon on the sales tactics of the two companies;...

  • Bedding Advertising at creative best. Thomas, Larry // Furniture/Today;6/25/2001, Vol. 25 Issue 41, p50 

    Looks at bedding advertising in the United States as of June 25, 2001. Outstanding national campaigns developed by the four biggest brands; Estimated amount to be spent by the top three brands on advertising in 2001.

  • Ad strategies key on brand preference. Thomas, Larry // Furniture/Today;6/25/2001, Vol. 25 Issue 41, p50 

    Reports on advertising strategies of the top bedding producers in the United States. Efforts of the top bedding producers to make their brand the first choice of the mattress shopper; Bedding producers' spending on national advertising.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics