TITLE

Give us wholesome TV and we'll digest the ads

AUTHOR(S)
Murray, Iain
PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p98
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on research findings which showed that sex and violent content of television programs impair viewers' ability to remember advertisements. Role of advertisers in perpetuating violent and sexually explicit programs.
ACCESSION #
6927946

 

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