TITLE

DIRECTORY ACTION

AUTHOR(S)
Benady, David
PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on how the directories sector in Great Britain is thriving and increasing its market reach despite being ignored by advertising agencies as a valuable resource. Rise of directories as an advertising medium; Proofs of the strength of the sector; Effectiveness of directories.
ACCESSION #
6927918

 

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