TITLE

Barcodes are good news for viral marketing

PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the use of barcodes for email, as demonstrated by an online voucher campaign from the News of the World. Test campaign targeting the email database of opt-in email specialist Messagizer; Viral marketing; Involvement of direct marketing agency TBWA/GGT Direct in the project.
ACCESSION #
6927899

 

Related Articles

  • Set the hook, capture e-mail address and bank the money. Gitomer, Jeffrey // Grand Rapids Business Journal;7/6/2010, Vol. 28 Issue 27, p15 

    The article offers advice on marketing through email and suggests that one tailor it to a recipient's interest.

  • Be Smart When Sending E-mail To The Masses. Goldsborough, Reid // Public Relations Tactics;Jan2001, Vol. 8 Issue 1, p6 

    Presents tips on how companies can effectively market their products and services to consumers in the United States using electronic mail systems. Advise against sending bulk e-mails to consumers; Golden rule observed in `e-mail marketing'; Advantages of hiring the services of an `opt-in' bulk...

  • Permission to succeed.  // San Diego Business Journal;02/07/2000, Vol. 21 Issue 6, pB3 

    Explains the permission-based electronic mail, a new form of Internet marketing where customers give corporations permission to send them information, updates and special offers over the Web. Two categories of permission-based electronic mail; Eight models under the two categories.

  • Power of email marketing is escaping firms. Bowker, Simon // Marketing Week;2/18/2010, Vol. 33 Issue 8, p13 

    The article reports on a research that found that 29% of the top 100 retails brands in Great Britain have failed to harness the advantages offered by e-mail marketing.

  • Opt-out scheme comes into force for e-marketing.  // Marketing (00253650);9/7/2000, p4 

    Focuses on the opt-out system for electronic mail marketing communications in Great Britain. Retention of the Mailing Preference Service (MPS) self-regulation; Impact of the European Union's Distance Selling directive on MPS; Benefits of the Distance Selling regulation to consumers.

  • Post-purchase e-mails can unearth greater revenue. McDonald, Loren // Direct Marketing News;11/1/2010, p19 

    In this article, the author discusses the significance of post-purchase electronic mails in generating promising revenue to companies and marketers.

  • Viral marketing continues to spread by 'word of Net'. Nucifora, Alf // Long Island Business News (7/1993 to 5/2009);05/05/2000, Vol. 47 Issue 18, p42A 

    Focuses on the growing trend of viral marketing or advertising through electronic mail systems. Advantages of viral marketing over traditional advertising; Various methods of executing viral marketing; Companies that use such methods.

  • Can You Learn a New Trick? Frederick, Chris "Chubby" // Motor Age;Feb2012, Vol. 131 Issue 2, p42 

    The article offers information on the Quick Response (QR) codes, digital marketing and instructional tools introduced by Toyota in 1994 to track parts in vehicle manufacturing. It mentions that the QR technology that can be used to track any information, is usually part of a smartphone...

  • Ready, Set, Go … The Response Team Is Ready for 2012. Haire, Thomas // Response;Dec2011, Vol. 20 Issue 3, p6 

    An introduction is presented in which the editor discusses some of the topics for their editorial calendar in 2012 including topics such as product counterfeiting, impact of social media in marketing and the use of QR codes.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics