Barcodes are good news for viral marketing

June 2002
Marketing Week;6/27/2002, Vol. 25 Issue 26, p42
Trade Publication
Reports on the use of barcodes for email, as demonstrated by an online voucher campaign from the News of the World. Test campaign targeting the email database of opt-in email specialist Messagizer; Viral marketing; Involvement of direct marketing agency TBWA/GGT Direct in the project.


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