BMW, up close and personal

June 2002
Marketing Week;6/27/2002, Vol. 25 Issue 26, p42
Trade Publication
Reports on a technology launched by Great Britain-based Guardian Unlimited, the online version of the Guardian newspaper, that allows advertisers to build 'personal relationships' with users by tracking them throughout their online session. Debut of the 'surround sessions' technology on the web site, with a campaign from BMW.


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