TITLE

Imperial's domain lets the customer rule

PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the extranet of Imperial Tobacco. Goal of the extranet investment to allow Imperial to get closer to its trade customers; Mixture of information delivered from the extranet; Benefits of the extranet.
ACCESSION #
6927879

 

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