TITLE

The big switch-off: a tale of two utilities

AUTHOR(S)
Dwek, Robert
PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Relates the author's experience when he switched his gas and electricity supply from British Gas to that of the online-only gas and electricity account with Amerada after using the price comparison technology of 'consumer agent' website uSwitchco.uk. Complaints against both utilities; Lessons about customer relations and the storage and manipulation of customer data.
ACCESSION #
6927828

 

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