TITLE

Local papers' brand appeal

AUTHOR(S)
Singh, Sonoo
PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on local newspapers as advertising medium in Great Britain. Second-largest advertising medium after television; Effectiveness of local newspapers a major issue for advertisers and agencies.
ACCESSION #
6927796

 

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