TITLE

Tonight's main feature -- a two-hour cigarette ad

AUTHOR(S)
Devaney, Polly
PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on product placement or product integration wherein commercial products are featured in films. Examples of product placement; Critiques of product placement; Product placement by tobacco companies.
ACCESSION #
6927779

 

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