The BBC offers credibility to a tarnished platform

Douglas, Torin
June 2002
Marketing Week;6/27/2002, Vol. 25 Issue 26, p17
Trade Publication
Argues that the bid by British Broadcasting Corp. (BBC) in tandem with the transmission company Crown Castle, including three channels from BSkyB, for the digital terrestrial TV (DTT) platform in Great Britain represents the best chance of success, both in itself and for the government. Independent Television Commission's choice between the BBC bid and the one from ITV and Channel 4; Combination of cable, satellite and DTT.


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