What a picture you paint
- Stereotypes won't work with seniors anymore. Adler, Rick // Advertising Age;11/11/1996, Vol. 67 Issue 46, p32
Offers advice on how to have a successful senior advertising campaign. How stereotypes don't work; Accenuate the positive; Segmentation into appropriate groups; Focus on lifestage events.
- The Influence of Model Age or Older Consumers' Reactions to Print Advertising. Nelson, Susan Logan; Smith, Ruth Belk // Current Issues & Research in Advertising;1988, Vol. 11 Issue 1, p189
Conventional wisdom holds that the elderly consumer does not wish to be stereotyped and portrayed negatively in the media, thus perpetrating the idea among advertisers that younger models be used to appeal to this group. This study explores the concepts of cognitive age and co-orientation,...
- Car ads annoy over-50 market, survey says. Tylee, John // Campaign (UK);1/24/2003, Issue 4, p4
Reports on criticism against car advertisement campaigns by older consumers. Views expressed by older consumers about various car advertisements; Reasons for criticism of the advertisement campaign of Renault; Contribution of youth-centric advertisements towards the criticism.
- Forgotten 50s. // Advertising Age;4/20/1998, Vol. 69 Issue 16, p24
Reports on how advertisers have forgotten to focus on the over 50 population when it comes to marketing products. Launching of Procter & Gamble Co.'s products for women over 50 years of age.
- Older consumers don't believe ads, either. Dolliver, Mark // Adweek Western Edition;3/10/97, Vol. 47 Issue 10, p19
Focuses on a poll by the Consumer Electronics Manufacturers Association on whether older consumers believe in advertisements. Reaction to advertising by age group; Opinions regarding television spots aimed at seniors.
- THE ROLE OF ADVERTISING: USEFULNESS, ETHNICITY, AND THE ELDERLY. LeMasters, Karen // AMA Winter Educators' Conference Proceedings;1985, p220
Comments on articles focusing on the impact of usefulness, ethnicity and the elderly consumer on advertising and marketing. Formulation of hypothesis; Quality versus quantity.
- DTC ads impress those over 50. Dickinson, James G. // Medical Marketing & Media;Mar1999, Vol. 34 Issue 3, p38
Reports that direct-to-consumer (DTC) drug advertisements in the United States have better response from aged consumers according to study findings from Age Wave Impact Inc.
- Over 50s still a blindspot on ad agenda. // Marketing Week;11/23/2000, Vol. 23 Issue 43, p10
Cites a research which highlighted the failure of British advertisers to capitalize on the spending power of an emerging market of early retirees with hedonistic lifestyles and youthful aspirations. Alleged blindness of advertisers when it comes to the potential of the 50-plus age group;...
- Over-45s market is a hidden goldmine. // Campaign (UK);7/6/2001, Issue 27, p20
Assesses the efforts of Great Britain's specialist agencies formed to help companies communicate with the country's over-45 year olds and the population segment's significance for the advertising sector. Older consumers' feelings of alienation from mainstream advertising; Role of the British...