TITLE

The loveable rogues who devalue sporting events

AUTHOR(S)
Elliot, Patrick
PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Criticizes the practice of 'ambush marketing' being done by brands that do not want to pay expensive sports sponsorship. Negative effect on sports events; Examples of ambush marketing.
ACCESSION #
6927665

 

Related Articles

  • THE RIGHT SPORT. Fry, Andy // Campaign (UK);4/4/2003, Issue 14, p25 

    Discusses the requirements for selection and sponsoring of right sports event for marketing and advertising. Options available in sports for marketing and advertising; Advantages of sports marketing over television advertising campaign; Importance of considering number of audience for sports...

  • THE FORGOTTEN SPORTS. Williamson, Lexie // Campaign (UK);4/4/2003, Issue 14, p30 

    Focuses on the sports and events which has been lacking advertising and marketing sponsorships despite of attracting number of viewers in Great Britain. Sports events which failed to attract sponsors; Reason due to which sponsors failed to consider the sports event; Comparison in cost needed...

  • DIGESTS.  // Marketing Week;4/11/2002, Vol. 25 Issue 15, p13 

    Reports global developments related to marketing as of April 2002. Value of the media planning and buying device awarded to Total Media by the Cyprus Tourism Organization; Appointment of Dentsu as the sponsorship agent of UEFA; Consolidation of the media buying account Nestlé.

  • Event backers drive audience participation. Barnett, Michael // Marketing Week (01419285);1/6/2011, Vol. 34 Issue 1, p25 

    The article focuses on the use of event sponsorship to communicate with consumers and promote a brand in Great Britain. The event sponsorship can be done using the traditional arrangement wherein the brand's name becomes visible within the vicinity of the event. On the other hand, sponsorship...

  • THE FOUNTAIN OF YOUTH. WILLIS, SPENCER // NZ Marketing Magazine;Sep/Oct2011, p92 

    The article examines the state of youth marketing and research in New Zealand. Marketing professionals have adhered to the notion that the youth purchases a brand or product out of its emotional appeal. A survey on the impact of Rugby World Club sponsorship revealed that youth positively respond...

  • Review.  // Campaign (UK);03/26/99, Issue 12, p5 

    Presents a review of marketing and advertising news in Great Britain, compiled as of March 26, 1999. Includes the plan of media and telecommunications company, NTL, to sponsor the Celtic and Rangers sports teams; UDV marketing director Tony Scouller's plans for retiring by end of June 1999;...

  • Detroit, MLB on the lookout for ambushers. Thomaselli, Rich // Crain's Detroit Business;7/11/2005, Vol. 21 Issue 28, p25 

    The article reports that companies that haven't paid fees to be official sponsors of Major League Baseball's All-Star Game will be in search of free TV exposure. However, the city and Major League Baseball officials will be trying to stop them. It is reported that the city of Detroit, Michigan,...

  • Goal Tending. Scott, Andrew // Promo;Apr2006, Vol. 19 Issue 5, pAR28 

    The article reports on the sponsorship trend in the U.S. The spending for marketers totaled 12.1 billion dollars in 2005, while the Global spending is projected to grow by 3.4 billion dollars to 33.8 billion dollars for 2006 according to IEG, a sponsorship analysis group. In 2006, Anheuser-Busch...

  • Sports' high stakes. Arndorfer, James B.; Fitzgerald, Kate; Jensen, Jeff // Advertising Age;7/6/1998, Vol. 69 Issue 27, p20 

    Reports on how executives at Anheuser-Busch voiced a warning in July 1998 regarding the rising cost of sports sponsorship and advertising. Options sponsors have in terms of cutting costs; How competition is chipping away at ratings; How sports leagues and television networks are trying to offer...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics