Buyers put a price on pitch chemistry

Wilkinson, Amanda
June 2002
Marketing Week;6/27/2002, Vol. 25 Issue 26, p14
Trade Publication
Examines whether cost-cutting is undermining client/advertising agency relationships as buying departments become more involved in judging pitches. Assessment of agencies across four areas; Emphasis on cost-efficiency influencing the judgment of pitches; Pressure from the procurement department.


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