Edenwest to revamp Insignia men's range

June 2002
Marketing Week;6/27/2002, Vol. 25 Issue 26, p13
Trade Publication
Reports on Edenwest's revamp of its male toiletries brand Insignia. Appointment of Monkey agency to handle the advertising; TCS Media North's planning and buying responsibilities.


Related Articles

  • Bang lands brief to create Ripples' UK branding push.  // Media: Asia's Media & Marketing Newspaper;8/8/2003, p6 

    Reports on the development of a print campaign by local area shop Bang to build British bathroom chain Ripples into a national brand in Great Britain. The campaign will be launched soon in national lifestyle magazines across Great Britain.

  • Dove Introduces Body Lotions and Creams with $200,000 Ad & Marketing Campaign. Albanese, Lorelei // Caribbean Business;9/15/2005, Vol. 33 Issue 36, p46 

    Reports on the new advertisement concept of Dove to promote its new products and to position the company on the top spot of the beauty business in Puerto Rico. Approach in selecting new endorsers; Budget allocated for the advertisement campaign; Impact of the new concept on women.

  • Lenthéric launches sexy new position. Veldre, Danielle // B&T Weekly;7/23/2004, Vol. 54 Issue 2481, p8 

    Reports on the relaunch of the fragrance brand Lenthéric with a new range of deodorant and cologne products in Australia. Name of the product line; Budget for advertising campaign; Growth of the personal care sector worldwide.

  • Elida Faberge in Aloe DM push. Kleinman, Mark // Marketing (00253650);8/24/2000, p17 

    Reports on the direct marketing campaign unveiled by Elida Faberge to support the launching of its Vaseline Intensive Care product. Consumer base targeted by the campaign; Features of the advertisement.

  • Short-Form DRTV Billings Continue 2014 Rebound. HAIRE, THOMAS // Response;Nov2014, Vol. 23 Issue 2, p20 

    The article offers information on the economic condition of the short-form direct response television (DRTV) advertising industry in 2014 featuring increase in media billings in the second-quarter of the year caused by the expansion of U.S. Hispanic media in categories such of drug and toiletry....

  • THROUGH SEPTEMBER, TOILETRIES/COSMETICS WERE THE #1 PIB AD/$$$ CATEGORY.  // Media Industry Newsletter;12/15/2008, Vol. 61 Issue 47, p3 

    The article reports that toiletries/cosmetics were at the top of Publishers Information Bureau (PIB) advertising revenues for the first three quarters of 2008. Despite the ranking, the toiletries/cosmetics category was one of the 12 categories with a decline in magazine advertising spending. It...

  • Smart start.  // Advertising Age;12/10/2001, Vol. 72 Issue 50, p22 

    The article contends that good word-of-mouth advertising is essential for new product strategists. Pfizer's Listerine PocketPaks was already benefiting from favorable consumer feedbacks before its major advertising campaign was launched.

  • That's the Beauty of It. McCrea, Bridget // Response;Apr2006, Vol. 14 Issue 7, p30 

    The article discusses the role of direct-response television (DRTV) advertising with regards to the marketing of beauty and personal care products. With thousands of products available for customers to choose from, competition has gotten fierce. DRTV, with its educational value, media management...

  • Seduction name of game in tracking `Lynx effect'. Yates, Karen // Advertising Age International;Dec99, pS6 

    Focuses on Unilever's toiletry advertisements in Europe, which revolve around the theme of seduction. Brand names Lynx and Axe; Transformation of users of Lynx; Target market; Sales in Europe; Emphasis on pan-Europe commercials.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics