June 2002
Marketing Week;6/27/2002, Vol. 25 Issue 26, p12
Trade Publication
Reports that Jacob's Creek, a brand of Australian wine, is replacing Nescafe as sponsor of the next series of the television program 'Friends' on Great Britain-based Channel 4. Nescafe's sponsorship of Channel 4's soap 'Hollyoaks' for 2003.


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