TITLE

Joshua wins £2m charity account

AUTHOR(S)
Charles, Gemma
PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Great Britain-based Charity Sight Savers International's appointment of Joshua to handle its through-the-line account in a bid to increase the number of donors. Joshua's experience in direct response television; Direct marketing investment of the charity.
ACCESSION #
6927397

 

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