Licensed Tube buskers may seek sponsorship
- MEDIA CHOICE. // Campaign;8/29/2003, Issue 35, p8
Steve Stretton, creative director at Archibald Ingall Stretton picks Carling Live's Underground Music initiative. The company London Underground Ltd. is experimenting with licensed buskers in summer 2003 and Carling has branded miniature stages at a dozen or so key tube stops in London, England.
- Beck's trials ads on moving image Tube station sites. // Marketing (00253650);3/14/2002, p4
Reports the plan of Beck to use the cross-track projection medium during the trial advertising campaign of the London Underground in England.
- London Underground defends its policy on banning ads. // Marketing Week;3/29/2001, Vol. 24 Issue 7, p10
Reports on London Underground's efforts to defend its advertising stance after banning several advertisements, claiming that some agencies are using the Tube as a public relations stunt to promote clients. Uniqueness of the Underground; London Underground's decision to ban sexist or racist...
- MEDIA CHOICE/TUBE TRAVELCARD WALLET. Cleaver, Chris // Marketing (00253650);10/11/2001, p6
Focuses on the travelcard wallet advertising promotion of Travelocity by London Underground (LU) in Great Britain. Contents of the wallet; Association between brand ownership and responsibility; Reaction to the commitment of LU to customers.
- London Underground unveils launch of Tube magazine. Darby, Ian // Campaign (UK);9/13/2002, Issue 36, p2
Reports the launching campaign of London Underground for its 'Tube' magazine in Great Britain. Employment of initiative to improve communication with travellers; Objective of the magazine; Details on the strategic planning and campaign strategy of the firm.
- Mind the gap: it doesn't do what it says on the Tube. Brierley, Sean // Marketing Week;12/11/2003, Vol. 26 Issue 50, p20
Criticizes the advertising campaign of London Underground for commuters in Great Britain. Promotion of upgrades in services; Survey of the concerns of commuters; Launch of posters to prevent passengers from intimidating the staff.
- Boots takes first slot on new TDI Underground posters. // Campaign (UK);10/29/99, Issue 43, p4
Reports on the unveiling of TDI's poster design London Underground, with Boots as the first advertiser to use the medium. Use of the six-sheet technology in the poster designs for tube stations; Description of the Boots advertising campaign.
- Tube signs up to moving ad sites. Barrett, Lucy // Marketing Week;4/12/2001, Vol. 24 Issue 9, p15
Reports that the London Underground Ltd. will launch a service that will enable advertisers to show moving images on the wall opposite platforms. Deal with advertising contractor TDI; Use of XTP or Cross-Track Projection; Other partners in the scheme.
- TDI launches moving picture sites for Tube. Beale, Claire // Campaign (UK);08/06/99, Issue 31, p6
Reports on TDI's introduction of its projected advertising medium for the London Underground in London, England. Features of the advertising medium; Benefits offered for advertisers.