TITLE

DIGESTS

PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents marketing- and advertising-related news in Great Britain as of June 2002. Abbey National; PepsiCo.; Robert McBride; Norwich Union; Burberry.
ACCESSION #
6927359

 

Related Articles

  • A step in the right direction.  // In-Store Marketing;Mar2002, p27 

    Assesses the use of signage as a form of marketing in Great Britain. Reasons for customers to turn to signage; Retail offers in using signage; Use of signage by establishments Abbey National and Costa Coffee; Definition of signage. INSET: Signs fo the times.

  • Abbey National rethinks 22m pounds task. Arnold, Matthew // Marketing (00253650);8/30/2001, p1 

    Focuses on the review of the marketing strategy of Abbey National bank in Great Britain. Strategy for branch merchandising; Refusal of director Helen Page to comment on future advertisement strategy; Alteration of the banks logo through First Partnership.

  • REVIEW.  // Campaign;6/13/2003, Issue 24, p5 

    The article reports on developments related to marketing and advertising as of June 13, 2003 in Great Britain. Marketing company Abbey National PLC has hired Angus Porter, a former managing director of telecommunication company BT, as its customer propositions director, in an attempt to...

  • Abbey commits to digital media by increasing ad spend by 20%. Jones, Gareth // New Media Age;9/15/2005, p5 

    This article presents information on an online advertising campaign launched by Abbey Bank in September 2005. High street bank Abbey is to boost its online advertising spend by as much as 20% during 2006 as part of an ongoing initiative to give digital media a vital role in the future of its...

  • Abbey launches £7m 'My Money' campaign.  // Marketing Week;9/2/2004, Vol. 27 Issue 36, p8 

    Reports on the advertising campaign launched by Abbey Bank in England. Description of the ad; Identification of the director of the campaign; Identification of companies interested in taking over Abbey's business operations.

  • Abbey 1 Taxman 0. Anker, Guy // Money Marketing;4/27/2006, p88 

    The article reports on the launch of a marketing strategy by Abbey in Greatr Britain, using a picture of a squirrel that temporarily halted Arsenal's Champions League semi-final against Villareal in April 2006. The Red Squirrel Action Group says grey squirrels introduced in Great Britain in the...

  • Norwich Union runs online ads targeting small businesses.  // New Media Age;9/22/2005, p5 

    This article presents information on an online advertising campaign launched by insurance firm Norwich Union in Great Britain for its small business unit, Norwich Union Direct, in September 2005. The campaign to boost sales of its insurance products means that all the major parts of Norwich...

  • Abbey warning spurs on retail focus. Bashford, Suzy // Marketing (00253650);6/13/2002, p3 

    Outlines the retail and marketing strategies of Abbey National Bank in Great Britain. Joint ventures of the bank with three companies; Launch of a World Cup-themed campaign by the bank; Forecast of the company for a lower profits.

  • Norwich Union to put ...7m behind stakeholder ads.  // Marketing (00253650);5/10/2001, p5 

    Reports on the advertising campaign of Norwich Union for a range of stakeholder pensions. Examination of the pension plans of people.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics