TITLE

New Balance appoints UK head of marketing

PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on New Balance's appointment of Chris Cotcher as head of marketing for Great Britain. Career background; Marketing strategy.
ACCESSION #
6927356

 

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