TITLE

P&G plans £5m nappy relaunch

AUTHOR(S)
Singh, Sonoo
PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Procter & Gamble's relaunch of its Pampers Baby Dry diapers, backed by an advertising and marketing push in Great Britain. Competition with Kimberly-Clark's Huggies Freedoms.
ACCESSION #
6927353

 

Related Articles

  • P&G to drop Pampers claims.  // Advertising Age;3/10/1997, Vol. 68 Issue 10, p38 

    The article reports that U.S.-based Procter and Gamble Co. will drop claims that Pampers Premium diapers were the "first" breathable diapers and that "other diapers are not designed to breathe," following a review by the National Advertising Divisiono of the Council for Better Business Bureaus....

  • P&G parrots Huggies' upscale tack. Weisz, Pam // Brandweek;9/11/95, Vol. 36 Issue 34, p10 

    Focuses on the marketing battle between disposable diaper manufacturers Procter & Gamble (P&G) and Kimberly-Clark. P&G's launching of Pampers Premium; Description of product; Marketing strategies.

  • P&G puts nappies to rest in Australia. Martin, Geoffrey Lee; Freeman, Laurie // Advertising Age;9/19/1994, Vol. 65 Issue 39, pI-31 

    Reports that the Procter & Gamble Co. (P&G) has pulled Pampers disposable diapers out of Australian and New Zealand markets last August 1994. Minimal share in the market; Competition with market leader Kimberly-Clark Corp.; Reasons for the withdrawal of P&G from the market; Mistakes in the...

  • Ad watchdog clears Huggies in row with nappy rival Pampers.  // Marketing Week;5/10/2007, Vol. 30 Issue 19, p6 

    The article reports that the Huggies television campaign of Kimberly-Clark Corp. has passed the censure by the Great Britain Advertising Standards Authority (ASA). Procter & Gamble has filed a complaint to the ASA claiming that the Huggies advertisement was unfair and misleading. The ASA has...

  • P&G eyes lead in diapers. Neff, Jack // Advertising Age;4/5/1999, Vol. 70 Issue 15, p14 

    This article on an increasing market share of Procter & Gamble Co. (P&G) in the diaper category in the U.S., as of April 1999. Helped by both marketing missteps on the part of its rival Kimberly-Clark Co. (K-C) and a new strategy to focus on claims beyond wetness protection, P&G now leads K-C in...

  • Diaper wars heat up as Kimberly-Clark, P&G ready fall plans. Neff, Jack // Advertising Age;7/29/1996, Vol. 67 Issue 31, p6 

    The article reports that Procter and Gamble Co. and Kimberly-Clark Corp. are jockeying for leadership in the $3.6-billion disposable diaper market as they prepare their fall advertising campaigns in the U.S. in 1996. Key issues discussed include data on the cost of the campaigns, pricing...

  • Diaper check time. Lawrence, Jennifer // Advertising Age;3/1/1993, Vol. 64 Issue 9, p4 

    This article reports on the move of Procter & Gamble (P&G) to put its Pampers and Luvs diaper brand under its low pricing program as of March 1993. The effort is a direct response of the company to the decision of Kimberly-Clark Corp. to reduce the package count for its Huggies diapers which...

  • Diaper battle puts EDLP on injured list. Neff, Jack // Advertising Age;8/14/1995, Vol. 66 Issue 32, p3 

    Reports on the impact of the row between Proctor & Gamble and Kimberly Clark Corp. on Procter & Gamble's everyday low pricing (EDLP) strategy. Drypers Corp.'s reports of loss for the second quarter of 1995; Comparison on the unit sales of the three companies; P&G's denial on the abandonment of...

  • Kids take longer to train; diaper business swells. Neff, Jack // Advertising Age;7/20/1998, Vol. 69 Issue 29, p3 

    Reports that in 1998 Procter & Gamble Co. and Kimberly-Clark Corp. both came out with larger sized diapers and training pants for toddlers. How the age of toilet training has gotten older; Possible effects of working mothers and the designs on the diapers; Sizes of the new diaper/training...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics