P&G plans £5m nappy relaunch

Singh, Sonoo
June 2002
Marketing Week;6/27/2002, Vol. 25 Issue 26, p9
Trade Publication
Reports on Procter & Gamble's relaunch of its Pampers Baby Dry diapers, backed by an advertising and marketing push in Great Britain. Competition with Kimberly-Clark's Huggies Freedoms.


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