TITLE

Abbey starts hunt for head of rebranded business operation

AUTHOR(S)
Eastham, Jaime
PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Great Britain-based finance company Abbey National's search for a marketing director to oversee its Abbey National business brand. Rebranding activities of the company; Restructuring of marketing.
ACCESSION #
6927315

 

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