TITLE

Chivas Brothers rejigs marketing

AUTHOR(S)
Johnson, Branwell
PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the completion of the marketing structure of Chivas Brothers, the global Scotch whisky business formed after the purchase of Seagram's wine and spirits business by Pernod Ricard. Executives appointed.
ACCESSION #
6927285

 

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