TITLE

SC Johnson prepares to launch Mr Muscle orange extract variant

PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on SC Johnson's preparation to launch Mr Muscle All-Purpose Orange Action household cleaning product in Great Britain. Advertising support; Reflection of the trend towards using extract of aloe vera in household goods.
ACCESSION #
6927269

 

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