TITLE

'Biased' FSA plans anger advertisers

AUTHOR(S)
Singh, Sonoo
PUB. DATE
June 2002
SOURCE
Marketing Week;6/27/2002, Vol. 25 Issue 26, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Great Britain Food Standards Agency's plan to commission further research on food advertising to children, in a move that has angered the Incorporated Society of British Advertisers (ISBA). ISBA's concerns over the assumptions underlying the agency's research proposals.
ACCESSION #
6927248

 

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