TITLE

turning on SMS success

AUTHOR(S)
Marek, Sue
PUB. DATE
July 2002
SOURCE
Wireless Week;7/1/2002, Vol. 8 Issue 26, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the popularity of Service Management Systems (SMS) in the U.S. has increased interest in mobile marketing. Reasons for the lack of growth in the mobile marketing field; Factor attributed to SMS growth; Program created by Avesair Inc. to take advantage of the SMS trend; Interest generated by the mobile marketing debut of AT&T Corporation; Limitations of SMS.
ACCESSION #
6923955

 

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