TITLE

Customer Focused Management and Corporate Performance: An International Marketing Perspective of Malaysian Businesses

AUTHOR(S)
Mohamed, Osman; Ahmed, Zafar U.; Annavarjula, Madan; Arifudin, Paisal; Yogarajah, Anusuya
PUB. DATE
June 2002
SOURCE
American Business Review;Jun2002, Vol. 20 Issue 2, p95
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines the relationship between the marketing management activities and marketing mix activities and its impact on corporate performance. Degree of the importance of marketing mix activities as perceived by firms across Malaysia; Perception of Malaysian firms that promotion mix variables are not so important.
ACCESSION #
6923283

 

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