Cascading Negative Market Signals: A Case History

Harvey, Michael; Lusch, Robert F.; Richey, R. Glenn
June 2002
American Business Review;Jun2002, Vol. 20 Issue 2, p67
Academic Journal
Discusses cascading negative market signals, using the case of Fortune 500 firm Fleming Cos. to illustrate how the stock market sends signals and how they can be interpreted. Expecting negative surprise; Strategy to address negative market signals.


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