TITLE

DBS Targets Adelphia Subscribers

AUTHOR(S)
Hogan, Monica
PUB. DATE
July 2002
SOURCE
Multichannel News;7/1/2002, Vol. 23 Issue 26, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on strategic planning of direct-broadcast satellite companies DirecTelevision Inc. and EchoStar Communications Corp. in Los Angeles, California. Plan to increase market share against Adelphia Communications Corp.; Company background of Adelphia; Details on advertising campaigns of DirecTelevision.
ACCESSION #
6917712

 

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