TITLE

McGrath mandate: Pick up the tempo at VH1

AUTHOR(S)
McConville, Jim
PUB. DATE
March 2002
SOURCE
Hollywood Reporter -- International Edition;3/19/2002, Vol. 372 Issue 33, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the responsibility of Judy McGrath as president of MTV Networks Music Group on managing the troubled VH1 music cable channel. Decrease in the primetime share of VH1; Reasons behind the drop in the ratings of VH1; Speculations on the strategies to be employed by McGrath to save VH1.
ACCESSION #
6916977

 

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