MTVN Study Details 'Media-Active' Interests

Moss, Linda
July 2002
Multichannel News;7/1/2002, Vol. 23 Issue 26, p9
Details the research of Music Television Networks on needs and interests of media actives or audience aged 12 to 24 in the U.S. Concept of media actives; Implications for strategy of telecommunication stations; Characteristics of media actives; Frequency of television watching habit of viewers.


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