TITLE

MTVN Study Details 'Media-Active' Interests

AUTHOR(S)
Moss, Linda
PUB. DATE
July 2002
SOURCE
Multichannel News;7/1/2002, Vol. 23 Issue 26, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Details the research of Music Television Networks on needs and interests of media actives or audience aged 12 to 24 in the U.S. Concept of media actives; Implications for strategy of telecommunication stations; Characteristics of media actives; Frequency of television watching habit of viewers.
ACCESSION #
6916702

 

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