TITLE

NBA to Tip a 25-Cent Digital Service

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
July 2002
SOURCE
Multichannel News;7/1/2002, Vol. 23 Issue 26, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the plan of National Basketball Association (NBA) to pitch a 25-cent digital NBA channel offering up to 98 live games in the U.S. Advantages of making barker channel into a full-fledged digital service; Company background of NBA; Failure of NBA to get operators to pay 50 cents for its analog All Sports Network.
ACCESSION #
6916088

 

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