TITLE

Tournament broadcasts promise little ad revenue

AUTHOR(S)
Csonka, �gnes
PUB. DATE
June 2002
SOURCE
Budapest Business Journal;6/3/2002, Vol. 10 Issue 26, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Report the decrease of revenue from advertising of Hungarian Television Rt during the 2002 Federation of International Football Associations Soccer World Cup in South Korea and Japan. Value of broadcast to games during weekdays; Prediction of broadcast advertising during weekend schedule of games; Preference of television audience to electronic devices.
ACCESSION #
6910858

 

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