BRANDING ON THE MOVE: Subway drives sales at Conn. sub base

June 2002
FoodService Director;6/15/2002, Vol. 15 Issue 6, p5
Trade Publication
Focuses on the sales generated by a Subway sandwich truck driving onto Naval Submarine Base New London in Groton, Connecticut during its lunch-time and night-time stops. Amount of sales generated per day; Foods offered by the Subway truck; Purpose of the food delivery program.


Related Articles

  • Subway looks at possible value menu.  // Advertising Age;12/18/1995, Vol. 66 Issue 51, p30 

    The article reports on the plans of Subway Sandwiches & Salads Inc. to offer a value menu in December 1995.

  • Subway, Tae-Bo Kickbox into 2000 With Healthy Weight-Loss Regimen. Howard, Theresa // Brandweek;12/06/99, Vol. 40 Issue 46, p10 

    Details the menu promotion of Subway restaurant chain to support its 7 under 6 low-fat sandwiches. Agency which will handle the campaign; Features of the advertisement; Description of its reformulated sandwich bread; Target market of the low-fat sandwiches.

  • Take the subway.  // Nutrition Action Health Letter;Sep98, Vol. 25 Issue 7, p16 

    Recommends sandwiches made by the Subway fast-food chain as a healthy alternative to hamburgers or pizza. Subway's low-fat sandwiches; Examples of sandwiches sold by Subway; Tip on how to keep the fat and sodium content low.

  • School looks at Subway offer for lunches.  // British Baker;7/27/2012, p8 

    The article offers information regarding the availability of sandwiches of Doctor's Associates Inc. in a sixth form college in Manchester, England.

  • Putting Their Foot In It.  // Hospitality Ireland;Feb2013, Issue 81, p47 

    The article reports on the criticisms being confronted by fast food chain Subway due to claims that its famous footlong sandwiches are falling short.

  • Subway revs health push with wrap. Howard, Theresa // Brandweek;08/10/98, Vol. 39 Issue 31, p48 

    Reports on Subway Sandwiches & Salads Inc.'s introduction of a wrap-style sandwich. Tie-ins with Warner Brothers Inc.; Criticisms at its burger-purveying competitors; Storyline of the national spot set in a burger restaurant.

  • Subway at a crossroads. MAZE, JONATHAN // Nation's Restaurant News;8/10/2015, Vol. 49 Issue 11, p12 

    The article discusses the success and failure of Subway, a quick-service sandwich chain which was founded by American businessman Fred DeLuca in 1965. Topics covered include Subway's decision to start franchising in 1974, its success after the publication in 1999 of the story of Indiana man...

  • Subway Breaks New Ads From MMB, Goodby.  // Adweek;11/15/2004, Vol. 45 Issue 43, p4 

    This article presents information on the company Subway which unveils two ads through Boston independent McCarthy Mambro Bertino starring familiar pitchman Jared Fogle and positioning Subway's sandwiches as healthy alternatives to fast food. One 30-second spot," Stay Away," shows Jared comparing...

  • Subway offers hospital-goers a quick and delicious meal.  // Caribbean Business;10/21/2010, Vol. 38 Issue 41, pS27 

    The article focuses on Subway's development of special meals for hospital patients in Puerto Rico.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics