TITLE

BRANDING ON THE MOVE: Subway drives sales at Conn. sub base

PUB. DATE
June 2002
SOURCE
FoodService Director;6/15/2002, Vol. 15 Issue 6, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the sales generated by a Subway sandwich truck driving onto Naval Submarine Base New London in Groton, Connecticut during its lunch-time and night-time stops. Amount of sales generated per day; Foods offered by the Subway truck; Purpose of the food delivery program.
ACCESSION #
6902385

 

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