TITLE

GETTING TO KNOW YOU

AUTHOR(S)
Flack, Jo-Anne
PUB. DATE
June 2002
SOURCE
Marketing Week;6/20/2002, Vol. 25 Issue 25, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the views and comments of marketing executives about pitching in advertising. Cost-effectiveness and unpredictability of the outcome of pitching; Criticisms against standard pitching; Difference between a one-hour pitch and the workshop method.
ACCESSION #
6897912

 

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