TITLE

Drexel eyes key markets, new prototype

PUB. DATE
June 2002
SOURCE
Furniture/Today;6/24/2002, Vol. 26 Issue 41, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategy of the Drexel Heritage company to rejuvenate the manufacturer's brand in High Point, North Carolina. Inclusion of a prototype store; Determination of price level; Indication of offshore sourcing.
ACCESSION #
6897877

 

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