TITLE

Brands may pay penalty for World Cup jingoism

AUTHOR(S)
Brierley, Sean
PUB. DATE
June 2002
SOURCE
Marketing Week;6/20/2002, Vol. 25 Issue 25, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on issues concerning the World Cup tournament in England. Role played by the media in promoting the tournament; Globalization of the media; List of companies sponsoring the sports event.
ACCESSION #
6897868

 

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