TITLE

PRICES DOWN, NUMBERS UP?

AUTHOR(S)
Eastham, Jaime
PUB. DATE
June 2002
SOURCE
Marketing Week;6/20/2002, Vol. 25 Issue 25, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the launching of a price promotions campaign by petroleum retailers in Great Britain. Use of price promotion to boost market share; Disadvantages of price-cutting; List of petroleum retailers launching price-cutting campaigns.
ACCESSION #
6897860

 

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